Veloura is a privately held fashion and creative media company based in Los Santos, San Andreas. Founded in 2025, the company operates across photography, media production, graphic design, fashion and events through its principal branches, Veloura Studios® and Vague®.
Veloura is a privately held fashion and creative media company headquartered in Los Santos. Established in 2025, the company brings together photography, design, fashion, events and other forms of creative production under a single organisation.
Veloura operates primarily through two branches: Veloura Studios, its photography and creative media division, and Vague, its fashion label.
History
Veloura was established in 2025 as a creative company focused on combining professional media services with fashion and visual arts.
The company's photography operations formed the basis of what later became Veloura Studios, before the organisation expanded into a broader creative business incorporating fashion, design, events and original media projects.
Veloura Studios
Veloura Studios® is Veloura's photography and creative media division.
The studio provides event coverage, commercial and brand photography, commissioned photoshoots, special-occasion photography, graphic design and creative media production. It also produces editorial material including fashion, automotive and lifestyle publications.
Its work ranges from conventional studio photography to on-location and customised productions for individual clients and businesses.
Vague
Vague® is Veloura's fashion division, specialising primarily in alternative and streetwear-inspired clothing.
Designs are developed by the company's in-house creative team and produced through external manufacturing partners. The label places an emphasis on individuality and self-expression, while seeking to expand into additional styles and fashion cultures as it develops.
Operations
Beyond photography and fashion, Veloura is active in graphic design, videography, editorial content and event production.
The company employs creative and administrative staff across areas including photography, video production, fashion design, graphic design, editorial content and operations.
Veloura also works with businesses and individuals on branding, promotional material and commissioned creative projects throughout Los Santos.
Management
Veloura is led by Bianca Yurei, who serves as chief executive officer.
The company's executive leadership also includes Mina Guillebeaux as chief operating officer, Samayo Yurei as chief technology officer and Nicole Robinson as chief marketing officer.
